The Relationship Between Structure and Appearance in Packaging Design

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The Relationship Between Structure and Appearance in Packaging Design

The design of the gift box with a magnetic lid has two aspects, one is the structural design of the packaging, the other is the outer surface design of the packaging.

The structural design of the packaging is mainly through the improvement or redesign of the packaging structure, which not only plays a role in the protection, transportation and storage of the product but is also conducive to the sale of goods. The outer surface design of the packaging is mainly aimed at the publicity of the corporate image, the sales of the products and the description of the products, and a series of packaging designs are made.

Then, packaging design can mainly start from these two aspects. However, most packaging design tends to focus on the outer surface design of the packaging, while not paying much attention to the structural design of the packaging.

In the commodity competition, many packaging pay more attention to the appearance form and despise its structural design, which has become a common phenomenon. In order to adapt to the fierce commodity competition, the packaging is constantly being renovated and replaced. Although this method can indeed greatly increase the purchasing power of consumers, it also produces the negative impact of excessive packaging.

On the other hand, packaging structure design can also play a decisive role in the sales of goods. Because an excellent packaging structure can better display products, and it can also bring convenience to consumers. Therefore, we should not ignore the importance of packaging structure design.

Through the structural design of the packaging, on the one hand, the intuitive effect of the product can be enhanced, and on the other hand, it can attract more consumers. Then, the structural design of packaging can be viewed from three aspects: First, the structural design is based on different commodity forms. The second is to carry out structural design according to different commodity uses. The third is to increase the interest of the packaging box through the special structure shape, and achieve the reuse effect of the packaging and the effect of product promotion.

So we can't separate the two. The two of them are in a mutually coexisting relationship, and the excellent structural design brings rich structural changes, so that the design of the outer surface of the packaging also adds a sense of hierarchy. Moreover, the excellent structural design can also play a certain role in the promotion of goods.

As a gift packaging box supplier, Kunshan Kava Fast Printing Co., Ltd. can provide not only high-quality products, but also attentive service. If you want to learn more about packaging box customization, please continue to pay attention to us.

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